If you’re not already familiar with Reclaim Video, I suggest giving Jim’s post
a read. But in short, we’ve decided to turn a storefront adjacent to our Reclaim office into a fully operational 80’s-style VHS store. We’ve already begun collecting tapes & VHS players
, and have already broke ground on renovating the space:
That’s all good and well, but why?
Aside from making Jim’s fantasy a reality, we’re actually using Reclaim Video as Reclaim Hosting’s first *official* marketing campaign. I’ll save details about this for future posts, but will go ahead and note that we’re planning on using VHS tapes to get the word out about Domain of One’s Own. It’s gonna be fun.
So in an effort to move towards this next chapter, we also felt that a natural next step for Reclaim would also be to update the artwork on our website
; to “modernize” from a record label storefront to (you guessed it) an 80’s VHS storefront. Video killed the radio star, right?
While the actual campaign, website
, and VHS storefront will stay very true to the 80’s aesthetic, we wanted reclaimhosting.com
to embody these changes while still bringing about familiarity for our existing customers. We reached out to Bryan Mathers
, the awesome fellow who created our existing artwork, about our ideas.
Our visual thinking session (i.e. 2 hours of us brainstorming while Bryan drew our thoughts) was insanely helpful. We were able to nail down our goals for the future & our plan for achieving them, all the while paying tribute to the individuals, organizations, and institutions who have helped us get to where we are today. We talked about building capacity
, both internally and externally, but making sure this is done the right way. To stay familiar as we grow. Using the storefront metaphor: even though the “start-up” mentality seems fleeting, Reclaim will always and forever embody the idea of a local store that anyone can walk into, ask questions, speak to a knowledgeable human being, and receive quick support. As we grow, we will grow out, not up. Reclaim will never be a large, 20-story corporate building that offloads support to a third-party company across the globe. Reclaim will, instead, have several small mom & pop shops that will provide you with the same service as that original record label store.
Enter new artwork:
^You can see the similarities, right? Same font, color scheme, and even the same record squiggles. It looks like the record logo has been cut in half to make way for the VHS tape, and I love that.
Logo with Tagline
^Same feel but adds a tagline & switches out the colors.
^LOVE this piece. We’ve still got our record albums, but this time instead of those having the application names, they now have some of our shared hosting server names, which just so happen to also be band names. We’ve also made room on the shelf for some VHS tapes, or popular tools in cPanel. Intermixed with those are a few DIY tapes, which I’m all about. Want to build your site on WordPress or Omeka? Or perhaps use your own HTML? Maybe watch a Zombies movie instead?
^Here’s an up-close version so you can see titles a bit better. (Just now realizing that MediaWiki is one word, so we’ll get that fixed. :))
Which got us thinking…what if every domain was a VHS tape?
^Tim had the brilliant idea to use this as part of our new splash page when someone signs up for a domain. Their newly registered domain could automatically generate on the tape when they refresh their page.
Interactive Video Tape Versions
To say the least, I’m thrilled with the work that Bryan has done so far. And I’m pumped for what’s to come! If you’ve got ’em, I would love to hear your thoughts on growth, metaphors, or art in the comment section below. And stay tuned for more artwork. :)