Domains 2017 will be Intergalactic

One of the joys of being on the East Coast of the U.S. right now is waking up to gems like the above video from Bryan Mathers. I already blogged about Bryan’s poster for the Domains 2017 conference, so seeing this 15 second spot Bryan created was heavenly. Between the Beastie Boys “Intergalactic” background music, the roving, pulsating bubble and the rising mechanical hand (reminiscent of the monster on the Queen’s News of the World album cover) I was in heaven. I’ve been criticized for my focus on marketing and promotion, but it’s hard to argue with when it looks this good! Domains 2017 is going to be intergalactic, indeed.

Domains 2017: The Poster

The Buffana has swept away the festivities here in Italy, so I guess it’s time to shake off the holiday sleep and get back in the swing of things on the bava. I’m heading back to America for the next few weeks, so that should wake me up a bit. It’s been a fairly busy break between setting up servers and entertaining my awesome nephew Liam from California. A kid who is full of pleasant surprises and happens to be a spitting image of his father.

It’s kind of surreal to spend time with your nephew and constantly see your older brother’s visage straight out of your childhood. It’s difficult because you realize how much of his life you missed, while at the same time there is a comforting sense of continuity and familiarity. I can faintly see my own childhood through him, as well as what which will come after for mine. And while nothing is clearer to me than it was 27 years ago when I was Liam’s age, it is nice to see it is all still there.

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Community Artwork

Over the last year or so Reclaim Hosting has been working with Bryan Mathers to help us rebrand as an independent record label. I’ve already shown my love to Bryan’s work in other ways, but today I wanted to take a minute to showcase some of the really incredible work that Bryan has done for Community. In the last few months, we’ve slowly switched over from a Github external documentation site (previously at docs.reclaimhosting.com) to a Discourse Community forum page. Not only does this new space contain all external documentation, but gives users an area to ask for advice, post feature requests, and keep an open dialogue about all things Domain of One’s Own.

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A Re-Possessed Aesthetic

As I wrote about previously, Bryan Mathers has been working on some designs for a couple of elements of the Reclaim Hosting site. In particular, a visual for the Migrations page as well as one for the various shared hosting packages we offer. He sent us the art this week, and as usual with his stuff it made me glow as green as a repossessed Chevy Malibu!

repo-man-2-1024x270.png

In terms of the Migrations page aesthetic, I’ll quote myself here from the previous post to give a bit of context:

Tim, Lauren and I had been brainstorming what visuals we needed for the website. One of the things Tim mentioned was artwork that might help communicate our migrations service. We provide anyone that signs up free migrations to our hosting service. This is something few, if any, other hosting services provide, and I believe it does go above and beyond. Moving your stuff is stressful, and we make it painless, so the idea was to communicate this. Bryan had the idea of people outside a van with white gloves moving crates of records, which I totally loved. It set me down the road to Repo-perdition. In Repo Man the government agents worked out of a hi-tech industrial bread delivery truck (you can see the back of it in the image above–also what is the technical term for that kind of truck?). This image of movers with white gloves made me think of the government agents in nuclear suits moving the contaminated bodies of the homeless in Repo Man.

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Now in Stereo

Bryan Mathers sent me another gorgeous addition to the Reclaim Hosting Record Store aesthetic. The “Now In Stereo” refers to the fact that we have 30 days of file-level, off-site backups that come stock with our shared hosting. In fact, we have started to push this out as stock for our Domain of One’s Own packages as well. Stereo being double the awesome—get it? We knew that ya could. But as is often the case with Bryan’s work, this goes beyond any one feature of Reclaim Hosting, it speaks to a broader aesthetic. This one filled me with nostalgia for the clean, off-white record sleeves, and the sense of depth achieved with the albums sticking out provided a patina of materiality. I am digging the range of effects. In fact, I’ve pretty much loved everything Bryan has created for us. Now in Stereo Continue reading "Now in Stereo"

Inside Reclaim Records

inside the store

Reclaim Records is starting to get further fleshed out thanks to the latest installment from the great Bryan Mathers. I really love the colors in this one, not to mention the synchronization of all the details we’ve been working on from album covers, to the #ds106 coffee mug, to the awesome EDUPUNK poster (a work of art within the work of art), the smack-talking on Canada, and the figure behind the counter. The idea will be to switch the face of Reclaim—this one presumably me given the hairline and glasses—with caricatures of Tim and Lauren. Each of us behind the counter server up the goods. What this image makes me want more than anything else is a Reclaim storefront.
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Reclaim Records

Reclaim Records

The idea of Reclaim Hosting as a kind of independent record label for ed-tech is an idea I’ve been playing with since a talk at Davidson College more than a year ago. This past fall Adam Croom and I explored it further in relationship to Indie Ed-Tech as a movement, which was punctuated by Audrey Watters epic, aspirational post on Indie Ed-Tech in December. About the same time I was talking with Bryan Mathers about using the logo he designed for us, which I love.
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