Reclaim Hosting Turns 8

Little note here on the bavablog to recognize that last week Reclaim Hosting turned 8 years old. Seems like just yesterday I was blogging about Reclaim turning 4 from a small airport in Wagga Wagga.

Reclaim Turns 4

It’s interesting too, because 4 years ago was when Lauren went full time and we brought on Meredith. Now both of them have become integral figures in the Reclaim Hosting story. I also noted in that post that we just opened CoWork, and it just so happens that the ashes of CoWork became Reclaim Arcade this year. What’s more, the company doubled from 4 to 8 people since 2017, and we’re hopefully going to hire two more folks this month.

Growth has been slow and steady, and sometimes harder than we’d like, but there is not one thing I would do differently about this amazing little corner of the indie edtech web. I both believe in and love the work we do. I also love the community we remain a proud  part of. And, most importantly, my co-workers rule the school. Still happy and determined after all these years, and that is enough.

A few highlights for me from year 8 was working with Maren Deepwell and the ALT crew to put on OERxDomains21. We followed that up with the virtual Reclaim Roadshow which allowed us to reconnect with admins in a fairly compelling virtual format, piggybacking on the work Michael Branson Smith, Tom Woodward, and Lauren Hanks did for OERxDomains21. Year 8 was also big for Reclaim Hosting in that we launched Reclaim Cloud last August, and a year later we have over a quarter of our infrastructure on it—that is something!

In January we brought on new team member Paul Jova and he has been amazing, as has our veteran support agent Gordon Hawley who has been with us for just over 18 months. I should also note Chris Blankenship continues to take on more of a central role in our infrastructure group, and there’s not enough space in this blog for me to sing all his praises. One of the coolest things I have experienced being part of Reclaim is watching folks like Lauren, Meredith, and Chris really come into their own and build a professional identity atop the bedrock of their amazing daily work. I am in awe, and there is no way Reclaim Hosting would look so good at 8 years old without them.

And of course there is the inimitable Timmmmyboy, who has taken the passion and energy he brought to Reclaim Hosting to conjure something from nothing into making Reclaim Arcade the absolute darling of retro arcades. All while setting up Reclaim Cloud, migrating infrastructure, and juggling support and infrastructure for most of this year. Tim has been an absolutely amazing partner these past 8 years, and I think that has been THE key to us being stable and even prosperous during these uncertain times.

There has been some real reward knowing that we have remained scrappy, small, and focused throughout our short history, and we remain masters of our own domain. No selling out here, we still believe the web you create is the coolest learning management system around. So, here’s to at least 8 more years of awesome!

And to help celebrate, you can now get your own Reclaim Hosting swag at out slick new shop, just another thing Lauren did off the side of her desk. #sogood

Marking Time: 5 Years at Reclaim Hosting

It’s hard to believe, but yesterday was the fifth of what Tim and I are officially acknowledging as Reclaim Hosting‘s birthday. I always thought it was the 28th of July, but as I’ll talk about here soon, my memory is entirely unreliable. Reclaim is now 5 years old! That is crazy to me, it has been both very quick and at the same time seems like I have always been a Reclaimer. Time is wild, it’s been 13 years since I took a job at UMW as an instructional technologist, 10 years since EDUPUNK, 8 years since ds106, 6 years since our pilot of UMW Domains, 5 years since we created the best little hosting company around, and now almost 3 years since I followed Tim’s lead and went full time at Reclaim. I think a lot about time on this blog, in fact this blog (and my daddy blog before it) is in many ways dictated by a sense of tracking time and trying to record the quotidian things that would otherwise soon be forgotten by my increasingly porous memory. 

I like recalling the origin myth of Reclaim Hosting, because it makes me smile. I was coming off my lowest point personally; I finally quit drinking and committed to get my mental health in order—no small task for me—and few things could have been further from my mind than starting a company.  Tim and I toyed with striking out with the idea behind Reclaim Hosting in February (?) of 2013 after a trip to Emory University, but that discussion went dormant while we ramped up for the official launch of UMW Domains (which, as it would happen, we spent Reclaim’s fifth anniversary migrating UMW’s servers to Digital Ocean ? ). But once I returned from leave in the Summer of 2013 Tim approached me after his thankless vacation at the beach dealing with a Hippie Hosting server outage and, rather than throwing up his hands and jumping ship on the server admin life, he wanted to doubled down. He was like, “So, are you back or what?” [I had been mentally absent for a bit.] “Because I think we should start a company?” I was thinking to myself, “Wow, this guy is no joke, he means it?” I did think about stuff like going independent a lot, as most do, but rarely had I committed. But when I saw how serious Tim was and I knew what I knew about him, I immediately committed. That’s the power of Tim Owens. We decided on the name Reclaim Hosting, and that day (or a day later) we were heading to the county clerk’s office to become partners in a small venture that would literally make my life more a fairytale than the ongoing farce it had become ?

It happened really quick, I had a like $600 left over from the $5,000 Shuttleworth Grant David Wiley got me, and we used that to fund the first two or three months of a new server ( in order to run Reclaim Hosting in parallel with UMW Domains. We got some press immediately from the Chronicle, which jump-started interest by highlighting the fact we were offering folks a domain and web hosting for $12 a year. It was definitely an experiment, but the rush early on was a good sign we may be on to something. I remember the question we kept getting during those early days was will this continue beyond the year? And, we were pretty upfront that we did not know. We were transparent that if it did continue, we could not sustain it at $12 an account, and we would have to rethink pricing, etc. We had about $1400 in the bank in May 2014, which means we were running a profit of around $800—although neither of us were being paid by Reclaim. So whether we could sustain Reclaim was definitely a question mark, but that all changed when the University of Oklahoma reached out in June of 2014 for an institutional setup, then soon after Davidson College, CSU Channel islands, and Emory University—- the rest is history

We have operated in the black from day 1; we always had a straightforward business model; we do not prey on our customers with product up-selling or data siphoning; and we remain fiercely independent in that we owe no one nothing—there are no investors we  have to answer to, and when an IT department or security officers find themselves puffing up their chest and making things harder than necessary to enable academic technology, we can simply walk away. In fact, one could argue it is because of those people that we even exist! I am really proud of what we start, and in that 5 years we have doubled in size in terms of people, with Lauren Brumfield growing with us for over 3 years now, and Meredith Fierro filling out support for a year and a half. Growing is tricky, and we remain vigilant of the issues tied up with getting too big too fast and forgetting why we did this to begin with. But you know what, 5 years on not much has changed: our support remains consistently solid; our prices remain as affordable as ever; and our commitment to helping faculty and students explore the open web for teaching and learning is still unflagging. 

So, all this to say happy belated birthday, Reclaim Hosting, I remain a big fan! And, in honor of our fifth anniversary we’re resurrecting our first server, namely, which will truly mark the end of something, i.e., the migration of our last two Reliable Site servers on August 4th ( and will mean all of our critical infrastructure is now on Digital Ocean. A project two years in the making—what did I say about tracking time on the blog? Making the myths one post at a time.